Founded in 1983, the company has created hundreds of games, including best-selling franchises Resident Evil™, Street Fighter™, Mega Man™ and Devil May Cry™. Separately, Capcom will continue to publish smartphone games based on its celebrated intellectual property under the 'Capcom' name targeting the 'hardcore' gamer.įor additional information please visit our press site at About Capcom Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices.

'Beeline' is expected to publish eight new social games for smartphones by the end of the FY2011 fiscal year. The newly formed Tokyo office will focus on creating original smartphone social games for the Japanese market as well as adapting the company's existing social games for that territory. With the creation of 'Beeline,' Capcom's goal is to capitalize on this success with a brand and team focused on the mobile casual gamer.īeeline will maintain offices in Los Angeles, Toronto, London and Tokyo. All three games regularly maintain a user review rating of 4 ½ stars on the U.S. At launch, Smurfs' Village became the number one top-grossing app in 55 countries and consistently ranks as a top-ten grossing app worldwide on Apple's App store. Cumulative downloads of these three titles are currently more than 15 million. Titles released in this category thus far include Smurfs'® Village, Zombie Cafe™and Lil' Pirates™.

Since then, the company's North American and European subsidiaries have achieved impressive success with 'freemium' social games targeted at the 'casual' gamer. 'Capcom is extremely committed to the smartphone social game space, and the creation of 'Beeline' represents a major investment and strategic refocusing of the company's mobile operations.'Ĭapcom realigned its mobile operations to focus on smartphone game development in 2009. 'Capcom recognizes that the market for social smartphone games is very different from our core video game business,' said Midori Yuasa, President and COO, Capcom Interactive, Inc. The creation of 'Beeline' marks the first time Capcom has created a separate publishing sub-brand with the intent of targeting a specific sector of the videogame market. LOS ANGELES, CA – Ap– Capcom®, a leading developer and publisher of video games, today announced the creation of 'Beeline™,' a new publishing brand tasked with expanding the company's presence in the burgeoning 'freemium' smartphone space.

Beeline is expected to publish eight games by next April.Īs for targeting the 'hardcore' mobile gamer, the publisher will continue to develop (and copy) such titles under the familiar 'Capcom' name.ĬAPCOM ANNOUNCES NEW PUBLISHING BRAND TO TARGET SMARTPHONE SOCIAL GAME SPACE

The parent company's forays into the space have seen success, with titles in the casual market like Smurfs' Village, Zombie Cafe and Lil' Pirates reaching 15 million downloads.īeeline is meant to keep up the publisher's buzz in the space, capitalizing on its success so far with 'a brand and team focused on the mobile casual gamer.' Worker bees will be humming along out of four hives set up in LA, Tokyo, Toronto and London. Capcom has created its first publishing sub-brand, Beeline, to create social and freemium-based games for the mobile market.

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